Baguette Crinkle Teether

Designed to capture a playful European-inspired aesthetic, this teether translated everyday bakery details into a soft baby product with strong shelf appeal. One of the main challenges was recreating the look of a traditional baguette boulangerie bag using fabric while keeping construction simple and cost-conscious for production.

The product also focused on trend-forward color direction and tactile sensory details. The soft blue palette reinforced the fresh bakery-inspired theme, while the raised sesame seed texture on the silicone teether added both visual character and teething functionality.

Shortly after launch, the product gained strong consumer traction, reaching over 10k units sold per month within its first months at retail.

Client: Itzy Ritzy